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What is Android?
Android is a mobile operating system, built on Linux. It is created primarily for mobile app development for touchscreen mobile devices such as smartphones and tablets. Soon after the launch, Google’s acquisition and development efforts made the Android mobile technology commercially successful. Android has the largest number of installation of all operating systems, and is dominant in the smartphone and tablet markets. In July 2013 there were over 1 million Android apps in Google Play and 50 billion downloads.
What is Android Programming Used for?
Android is a platform that offers complete software stack including operating system, middleware and key mobile applications, primarily for the development of applications for mobile devices. Due to the fact that the Android interface is based on direct manipulation, using touch gestures, swiping, tapping and pinching to manipulate on-screen objects, along with virtual keyboard for text input, the software was further developed for use on other devices.
Android programming is mainly used for the android application development for touchscreen devices. But Google extended its use to Android TV for television, Android Auto for cars and Android Wear for wrist watches, each with a specialized user interface.
Advantages of Android App Development
Android has a massive user base and a simplified mobile app development process which makes it the first choice of many enterprises when they need to develop a mobile app. It allows creating custom mobile apps that solve specific customer problems and increase the value of their business.
Here are some of the advantages of Android app development:
Low investment that Results in High ROI
The Android Software Development Kit (SDK) is free set of mobile app development tools for the developer community which minimizes development and licensing costs. The actual costs of app development can be divided to 3 stages: Application development, Testing and Hardware cost for testing and deployment of the app.
The Android platform is ready for customization, and you can integrate and tweak the mobile app according to your specific needs. You can achieve complex technical customization and integration with a web application, or just work on your existing smartphone app.
Multiple Sales Channels
Another great thing about writing apps for Android is that is allows you to deploy your apps in different ways. Even though Google Play is the biggest Android app market, you can also use third-party marketplaces, or even form your own distribution and sales channel.