A product design audit process will help you improve its design and functionality according to latest market trends and end-user needs
Design a product your users will love to use!
Great visual design, amazing user interface and a seamless user experience is what makes a digital product stand out from the crowd and gain traction against competitors. Creating enjoyable end-user experience begins with identifying and understanding your customers’ needs, and recognizing the opportunity to provide the solution they need. That brings you one step closer to designing and optimizing a product centered around the human-factor; focused on aesthetical and structural appeal, usability and flexibility.
Our Product Design Process
We begin the creative process by understanding the big picture and laying out an action plan. Then, we execute by meticulously focusing and systematically working on the details that comprise the end-product. Our product design process is divided into several stages, and each stage is separated in to creative iterations consisting of design and development activities which are carefully planned, executed, tested and refined as we move through the product design lifecycle.
Discover and Identify User-Needs to Better Understand the Problem
As we enter a new product design lifecycle, we begin by conducting thorough research. We try to better understand our client’s business, its target audience, their competitors and competitor products. Following this, we do an internal review and interview with technical experts about the product requirements, and external research among end-users. We try to work closely with your clients, and gather as much information as possible. The goal is to create a clear picture of the basic product requirements so we can come up with a solution that best fulfill those needs.
Solution Design According User Needs and Technical Specifications
In the second stage, we sum up the findings gathered at the Discovery stage, draw out a design blueprint and an action plan, and move to evaluation and implementation of the suggested solution. Taking into account the visual attractiveness, technical possibilities, and the business value, we evaluate each design idea, and consult our client. The result of this stage is a tailor-made solution that can be fully integrated into their overall business processes and satisfy the end-users’ needs.
Prototyping for Solution Overview
After setting up the design framework, we actively work on building a product prototype that will help our clients have a feel of the end product. The goal in this stage is to make as much progress as possible toward delivering an overview of the actual product. The purpose of the prototype is to give the client a better picture of how the end-product would look and to showcase its design, functionalities and processes, before finalizing it.
Testing for Solution Evaluation, Validation and Refinement
Once we have completed the prototype, we can move to testing and validating whether the delivered prototype meets the specifications set at the discovery and solution design stages. The prototype is now shared with clients, a group of end-users, and technical experts to review and test its look, feel and functionality, and give feedback to the product design and development team. Depending on the feedback, we define future improvements, or we move straight to finalizing the product.